Financial writing is a commercial activity that supports a firm’s sales efforts and helps retain existing clients. That’s why it’s essential to engage readers through all communications in print and online with clear, precise and lively content that leaves a lasting impression. Read more
House style is a set of rules every business can use to make sure their written work is consistent and accurate. The InvestorComs guide sets out some standard conventions and common errors as well as a list of difficult spellings and definitions. Read more
When talking to our clients over the past couple of months, tone of voice has become an increasingly popular topic of conversation. They’re noticing a lack of continuity across their written communications, and are looking for ways to introduce a consistent style of writing. Read more
According to the UK Financial Conduct Authority’s guidelines on financial marketing communications, all written content should be fair, accurate and not misleading. That means explaining your point of view using everyday language and following some straightforward guidelines. Read more