Search engine optimisation (SEO): what’s the secret?
When you’re writing copy, making it search engine optimisation-ready doesn’t have to be complicated. Effective SEO should come naturally; just think like your readers would. Read more
When you’re writing copy, making it search engine optimisation-ready doesn’t have to be complicated. Effective SEO should come naturally; just think like your readers would. Read more
One of the easiest things you can do sharpen your writing is to make sure it’s consistent. For instance, it doesn’t really matter if you write COVID-19, Covid-19 or covid-19. What is important is that you pick one format and stick with it throughout the same piece – and ideally get your colleagues to do… Read more
Over the past few months we’ve been helping private banks, wealth managers and asset managers move forward and navigate challenges created by the covid-19 pandemic. Restrictions on travel and social distancing measures continue to make it difficult to meet people in person, so their written communications have been more important than ever. Read more
There are lots of ways you can improve your writing. For example, use the active voice, vary the length of your sentences and avoid words most people won’t understand. Sometimes even just small changes can make a big difference. Read more