4th August 2023

Regulatory compliance

  According to the UK Financial Conduct Authority’s guidelines on financial marketing communications, all written content should be fair, accurate and not misleading. That means explaining your point of view using everyday language and following some straightforward guidelines. Write relevant content In the first instance, make sure the level of complexity is appropriate for your target… Read more

17th July 2023

Marketing materials for alternative asset managers

  In today’s crowded market, precise written communications are essential for alternative asset managers seeking to differentiate their investment expertise, build a reputation and raise capital. Here are seven ways to help you present your fund clearly and precisely through your marketing materials. 1. Describe your fund in straightforward ways If a potential investor does… Read more