Our clients often ask us how they can express their ideas and maintain continuity across their written communications. We’ve come up with some tips to help you cut through the jargon using clear and concise writing. Write actively instead of passively A passive sentence focuses on a person or object that experiences an… Read more
Financial writing is a commercial activity that supports a firm’s sales efforts and helps retain existing clients. That’s why it’s essential to engage readers through all communications in print and online with clear, precise and lively content that leaves a lasting impression. Writing to sell Financial writing falls into two broad categories. First, producing content for brochures, presentations and websites… Read more
House style is a set of rules every business can use to make sure their written work is consistent and accurate. The InvestorComs guide sets out some standard conventions and common errors as well as a list of difficult spellings and definitions. Abbreviations Write out in full at the first mention with the abbreviation… Read more
When talking to our clients over the past couple of months, tone of voice has become an increasingly popular topic of conversation. They’re noticing a lack of continuity across their written communications, and are looking for ways to introduce a consistent style of writing. Read more