Why we write

Financial writing is a commercial activity that supports a firm’s sales efforts and helps retain existing clients.  That’s why it’s essential to engage readers through all communications in print and online with clear, precise and lively content that leaves a lasting impression. Read more

Marketing materials for alternative asset managers

In today’s crowded market, precise written communications are essential for alternative asset managers seeking to differentiate their investment expertise, build a reputation and raise capital. Here are seven ways to help you present your fund clearly and precisely through your marketing materials. Read more