Regulatory compliance

According to the UK Financial Conduct Authority’s guidelines on financial marketing communications, all written content should be fair, accurate and not misleading. That means explaining your point of view using everyday language and following some straightforward guidelines. Read more

House style guide

House style is a set of rules every business can use to make sure their written work is consistent and accurate. The InvestorComs guide sets out some standard conventions and common errors as well as a list of difficult spellings and definitions. Read more

Why we write

Financial writing is a commercial activity that supports a firm’s sales efforts and helps retain existing clients.  That’s why it’s essential to engage readers through all communications in print and online with clear, precise and lively content that leaves a lasting impression. Read more

Marketing materials for alternative asset managers

In today’s crowded market, precise written communications are essential for alternative asset managers seeking to differentiate their investment expertise, build a reputation and raise capital. Here are seven ways to help you present your fund clearly and precisely through your marketing materials. Read more